The making of the FOOBY magazine – Food stylists and food photographers | FOOBY

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You also eat with your eyes: food stylists and photographers determine the look, how it is we see and experience food. The style in cookery books and on food blogs has changed radically over the past few years. Nowadays, it has to be natural, intuitive, fresh and young.
But how do the visual artists go about it? What is the procedure from the briefing through to implementation? Where does the element of surprise come into play? What role does teamwork play? The experienced professional stylist Monika Hansen and the food photographer Stefan Schmidlin show us how they go about their work for the FOOBY magazine, full of inspiration.

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