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How to Write Cold Emails That Always Get Read

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Want to write a cold email that will definitely catch some VIP's attention? Need to get your foot in the door with a fresh, exciting contact? In this video, special guest Alex Berman (Experiment 27 Founder) spills his best strategies for writing the perfect cold email that always gets read.

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50 Comments

    Popular Comments:

Kianna . 2020-02-19
Really awesome advice especially first portion of this video its easy to understand thank you!
121 2 . Reply
tsinda pacifique . 2020-02-10
Use example n images .
121 2 . Reply
JuanFernando Gracia . 2020-02-05
Sounds like you watched Marc Wayshak videos!
121 2 . Reply
Brian Andrew . 2020-01-31
Just wonderful, I been tryin to find out about "optinmonster email marketing" for a while now, and I think this has helped. Ever heard of - Ranria Wordless Remedy - (Have a quick look on google cant remember the place now ) ? It is a great one of a kind product for discovering how to get more leads online without the headache. Ive heard some decent things about it and my colleague got amazing results with it.
121 2 . Reply
Emina Jakupi . 2020-01-27
Hi guys,
Is it good or bad if I add a link to my website in the cold lead email, charmingly saying to check it out or do you believe they will be afraid to open it up because of spam or virus?
Also, can I use a more presentable table of pro and cons so it looks prettier or is it too much?
Thanks!
121 2 . Reply
G. Repp . 2020-01-02
Everything you said is in my inbox right now
121 2 . Reply
Marshall Branin Videography . 2020-01-01
Hey man, I'm a real estate videographer, and business has been slow recently. I'm looking to send some cold emails, but I'm struggling to find a compliment to start the email with
121 2 . Reply
Jason Higgins. . 2019-12-05
Hi Eric great video.....Could you answer my question please as i am confused?? My ports 25 & 587 are blocked by my ISP. Ok so i cant send bulk email. If i cant send bulk email then how can i send email to myself and friends??? If the smtp ports 25 & 587 are blocked then how do some emails get sent?...
121 2 . Reply
letisha malakooti . 2019-11-24
Great advice, I was about to start my scocial media outreach with " hi can i make a suggestion "I guesss its a 50/50
121 2 . Reply
Karan Nijhawan . 2019-11-20
Thanks for some great tips!
121 2 . Reply
Mikael Lopez . 2019-11-08
For 3 years all I did was to collect emails and build targeted list for entrepreneurs and startups and its a win win for both sides!

I get to work at $3/hr and my clients spends more of their time talking to prospects, closing deals.

I have established a team now and we are ready to take on additional clients.
Anyone wants to give us a try? We will build you a list based on your specifications for FREE.
Pay only if you feel like it. :)

You can check some samples of my work here:
https://drive.google.com/open?id=1yY_b3jlgvV_cWRf-UC9-Au5iIWSZxJyn

Email me at: [email protected]gmail.com
(This will still be my line of work 5 years from now. Feel free to contact me)
121 2 . Reply
Federico Balzi . 2019-11-07
Approach every client call, not like you are a sales man, but like you are a doctor trying to diagnose a disease.
121 2 . Reply
Jake . 2019-10-08
They aren't really cold emails if you are addressing specifics of their website or company.....you are researching the prospect/target and using that information to specifically engage your audience. That's the reason it can work and by definition it's a warm contact. Cold is 100% generic and never recipient specific. Cold emailing is playing the numbers blasting....warm is researching to various extents and these emails being "warm" is the very reason for the success rate. Lesson.....don't bet your retirement on cold emails....take the time to make every single one warm and maximize your time spent by increasing read rate or close or whatever your goal. Also, every target and market respond to different calls to action. Know your audience. Simple example...if you are emailinga Controller of a company, email around the numbers...don't write about what color your product is because he/she doesn't care. Research is the point. Warm ( never cold) contacts and know your audience.
121 2 . Reply
Adam Chambers . 2019-07-01
only a few minutes into it but he seems to be describing the generic 'spam' mails i get on gmail and messages from someone i don't know on Linkedin. I send industry targetted emails to industry specific audience.
121 2 . Reply
Tiffany Smith . 2019-06-10
Hello everyone! I have been avoiding cold calls with everything in me. I don’t know when or how I developed such a strong dislike for cold calling. Maybe it was working at a call center one year. I would like to ask my fellow entrepreneurs a question. Which one do you feel get the best results? Cold calling or cold emailing. Thanks in advance.
121 2 . Reply
ricky pulapula . 2019-05-29
that's very useful
121 2 . Reply
smurfynet hcm . 2019-05-26
Thank you so much. I have sent out a lot of cold call emails and had very few responses. I'm going to try your tips.
121 2 . Reply
Cip Rodriguez . 2019-04-20
Okay so i feel happy. I sent a few cold emails as i launched my company today and i used Quick Question and in one email I started with all the things i loved about the then the things that they should fix. at the end i said I hope you found value in my thoughts. feel to send this up to your webmaster. If you would like to hop on a call with me give me a call. Im also interested in your product. Do you have any specials going on right now? Have a good day.


I always want businesses to grow with or with out me. I just want to provide value and make a living doing so.

Thank you for this video
121 2 . Reply
Rimma Sytnik . 2019-03-18
Great tips. I also love this article about the most popular mistakes - https://reply.io/get-replies
121 2 . Reply
Stephen Thwaites . 2019-02-24
whats the line about " I really like the work you do with Power Rangers" ? I don't get what this is supposed to mean??
121 2 . Reply
On the Road to Awesome . 2019-01-29
Great tips. Not all services allow you to send cold email. One that I've used to send my cold email in bulk that has been ok so far is hotsol.net.
121 2 . Reply
Andrey Seas, J.D. . 2019-01-24
Alex Berman is the man! Been following him for a while now. Thanks for the interview
121 2 . Reply
Sara Sara . 2019-01-07
my name is Sara and i am 19 years old.. i am a marketer of a design branding and marketing company. i really wanna be successful in my marketing career.. i really need more guidance on how to achieve my goal.. thanks to you Eric Siu and everyone..
121 2 . Reply
Ash B . 2018-11-02
Damn those wavy lips are distracting
121 2 . Reply
Mauricio Barajas Sandoval . 2018-10-12
Maybe a stupid question but.... What does "Would you mind if I send over a few times?" mean?
121 2 . Reply
BEST LOCAL BUSINESSES . 2018-09-16
Love it! Straight to the point 👍👊
121 2 . Reply
Nissar Ahamed . 2018-09-14
Amazing advice. Great tip for writing cold emails!
121 2 . Reply
John Cirelly . 2018-08-30
Any way you guys automate that first "very specific" line?
Its hard to try to incorporate that into a mass mailing list.
Either way tho, great stuff!
121 2 . Reply
Victor Geshele . 2018-07-31
👍🏻
121 2 . Reply
Ryan Lacerda . 2018-07-25
Hi Alex, just wondering if you could elaborate on the tip: "Tell them something they already know is true. Speak it if you're an expert and tell them the solution."? Please give a few examples. I didn't see you do this in the theoretical email you talked about during the video. You went straight from the compliment to say "my name's Alex and I do digital media".
121 2 . Reply
iFoodieTV . 2018-07-23
I emailed you my plan. Please advise on LinkedIn
121 2 . Reply
Aivaza . 2018-07-18
Great video! One question tho - can you send these cold emails now with GDPR rules?
121 2 . Reply
Jason Valasek . 2018-06-28
These are great tips!! Can't believe I'm excited to do some email marketing again. Thanks!
121 2 . Reply
Joey Rucks . 2018-06-23
I have used these and they are Golden!! My open rate on these are like 90%. Only ones I think that don't get opened are probably going to spam.
121 2 . Reply
Roee Arbel . 2018-05-28
Great video Eric. Would love to see some content on selling and emailing techniques for ecom.
121 2 . Reply
NewportDispatch . 2018-03-29
Is buying email lists in a specific industry ever a good idea?
121 2 . Reply
Jordan Robertson . 2018-03-29
These are amazing tips.
121 2 . Reply
Manav Singh . 2018-03-29
Amazing! Just subscribed to his channel!
121 2 . Reply
Eric Siu - Leveling up . 2018-03-28
Did Alex Berman's tips help you out? Sound off below!
121 2 . Reply
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